Web design for the annual festival with seven decades of history, boldly reinventing what a theatrical festival can be. I drove the development of WTF’s new visual identity into a scalable digital design system, and contributed to building out a robust programming calendar and ticketing experience to set the festival up in experimenting with new models of theatre-making.
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Whitney Biennial: Quiet as It’s Kept, 2022
Identity and campaign for the 80th edition of the foremost survey of American art. Building on the 2019 Biennial’s wordmark and color-forward approach, we developed a bisecting space-division system and motion pattern that could ingest Biennial artworks, in-gallery photography, videos, or just text and output an array of distinct impressions, all generating a comprehensive picture of the exhibition.
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Little Fat Boy, 2022
Web design and development for infectiously wholesome food personality Frankie Gaw, as a platform for his growing universe of recipes, stories, cookbooks, and more from a distinct Asian American perspective. The site balances a simple design language with traces of human touch to match Frankie’s casual personality and polished visual sensibilities. The site is a 2024 Webby Award winner.
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whitney.org, 2022
Design for the Whitney's website and Mobile Guide. From 2019–2022, I created, maintained, documented and advocated for the Whitney digital design system, including a site-wide overhaul of typographic scale and spacing rules; worked with web developers on accurate implementation; established layout best practices that gave content managers guidance to construct page layouts in the CMS; and promoted visual, keyboard and touch accessibility across all aspects of the website.
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Firefly Health, 2023
An evolution of Firefly Health's brand strategy, visual identity, and website. I led a creative team to create a warm, new typographic and color palette, commission illustration, and build out a flexible web design system that allows content editors to speak to all of Firefly's audiences – patients, providers and partners alike.
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neoNutritions, 2023
I led site design for neoNutritions, a wellness brand that draws from the world’s ancient wisdoms. The website champions duality: balancing science with spirit, commerce with community. It opens with a gallery space that rotates through daily mantras, embodying the slow, rhythmic nature of self-transformation. We centered humans in tune with their mind and body, situated within a flexible platform for neoNutritions’ expanding universe.
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A Jailhouse Lawyers’ Manual, 2021
Ongoing web, identity, and print work with the Jailhouse Lawyer's Manual. The JLM is a free publication and resource for incarerated people with no legal background to better understand how to legally represent themselves or others. A simple, organized website allows outside contacts and loved ones to contribute to research.
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Artists Among Us, 2021
Identity and animation for the first-ever podcast by the Whitney Museum of American Art, highlighting the voices of artists past and present and narrated by Carrie Mae Weems. Extending the philosophy of the “Responsive W” that underpins the Whitney’s overall graphic identity, we created a waveform-inspired shape that reacts to a speaker's voice. Photo by Ryan Lowry.
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Equinox, 2019
Launched in 2019, the design of this app for Equinox members use to check in, book classes, track their physical activity, and manage ancillary services marked an evolution of the visual language, art direction, illustration, and the creation of a new digital design system, all to support Equinox's distinct vision of movement, nutrition, and regeneration. I designed key UX flows within the app, developed the component system, and set the design direction of the icon suite.
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Julie Mehretu, 2021
Exhibition graphics and campaign design direction for a survey of Julie Mehretu’s decades-long career. We developed a design language employing a gradiated, tonal approach to typography, drawing from Edouard Glissant’s writings on the “right to opacity,” which form a core influence in Mehretu’s work.
