Identity and campaign for the 80th edition of the foremost survey of American art. Building on the 2019 Biennial’s wordmark and color-forward approach, we developed a bisecting space-division system and motion pattern that could ingest Biennial artworks, in-gallery photography, videos, or just text and output an array of distinct impressions, all generating a comprehensive picture of the exhibition.
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Little Fat Boy, 2022
Web design and development for designer, photographer, and infectiously wholesome food personality Frankie Gaw, sharing recipes and stories from a distinct Asian American perspective. The site balances a simple design language with traces of human touch to match Frankie’s casual personality and polished visual sensibilities.
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whitney.org, 2022
Design for the Whitney's website and Mobile Guide. I created, maintained, documented and advocated for the Whitney digital design system, including a site-wide overhaul of typographic scale and spacing rules; worked with web developers on accurate implementation; established layout best practices that gave content managers guidance to construct page layouts in the CMS; and promoted visual, keyboard and touch accessibility across all aspects of the website.
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A Jailhouse Lawyers' Manual, 2021
Ongoing web, identity, and print work with the Jailhouse Lawyer's Manual. The JLM is a free publication and resource for incarerated people with no legal background to better understand how to legally represent themselves or others. A simple, organized website allows outside contacts and loved ones to contribute to research.
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Julie Mehretu, 2021
Exhibition graphics and campaign design direction for a survey of Julie Mehretu’s decades-long career. We developed a design language employing a gradiated, tonal approach to typography, drawing from Edouard Glissant’s writings on the “right to opacity,” which form a core influence in Mehretu’s work.
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Columbia H.R.L.R., 2019
Web design, development and identity for the Columbia Human Rights Law Review, the most frequently cited human rights law journal in the world. Key goals of the site design included communicating the prestige of publication in the journal, and maintaining balance between the Journal’s progressive stances and its institutional background.
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Artists Among Us, 2021
Identity and animation for the first-ever podcast by the Whitney Museum of American Art, highlighting the voices of artists past and present and narrated by Carrie Mae Weems. Extending the philosophy of the “Responsive W” that underpins the Whitney’s overall graphic identity, we created a waveform-inspired shape that reacts to a speaker's voice. Photo by Ryan Lowry.
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Solento Tequila, 2020
Development and design for a San Diego-based tequila brand. Solento’s laid-back, slow approach was realized in smooth fading, subtle transitions, and a flexibly system of side-by-side layouts. Initially launched as a single-page, gallery-style touchpoint, the site has grown to accommodate full-fledged e-commerce, an interactive store locator, and cocktail recipes.
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Equinox, 2019
Design of the app Equinox members use to check in, book classes, track their physical activity, and manage ancillary services. The process involved an overhaul of the visual language, photographic art direction, illustration style, and the creation of a new digital design system, all to project Equinox's distinct, lifestyle-driven vision of health and fitness.
